12/24/2023 0 Comments Linkedin campaign manager loginFor example, selecting a product of G2 Track and a category of Email marketing finds accounts that either use the G2 Track product, or any product in the Email marketing category. The Products to Include and Categories to Include filters act as "OR" filters when used together. If you’re interested in using additional Stack categories to filter audiences, please contact your G2 representative. G2 automatically populates the options in the Categories to Include and Products to Include filters based on the Stack categories included in your subscription. You can further refine by local region by searching for and selecting regions from the corresponding dropdown. Include buyers that match your ideal customer profile by entering criteria for visitor geolocation, company headquarters location, industry, or market segment.īy default, locations filters are filtered by country. If you want more recent Buyer Intent data feeding your LinkedIn audience segments, you must edit the lookback window of your existing segments in my.G2, or create a new segment. Default lookback window options, such as 30 Days and 6 Months, set a start date in the same way, which means the original date remains in place after the audience segment is created. If you choose to keep a segment active, new audience matches will continually be added in LinkedIn based on your Buyer Intent signals.įor example, if your lookback window is set to October 1, 2022, all Buyer Intent signals from that date forward will be sent to LinkedIn. The lookback window establishes the start date for the Buyer Intent data that will be included in your LinkedIn audience segment. The following sections describe your options for filtering LinkedIn audiences using G2 data. You will be brought to LinkedIn to log in with your LinkedIn Campaign Manager credentials.įor more information on best practices for mapping to LinkedIn audiences, refer to LinkedIn's Target Audience Size – Best Practices documentation. In the Connect your LinkedIn Ad Account section, select Authenticate Now.Select the LinkedIn Matched Audiences tile.Go to my.G2, then navigate to Integrations > Integration Hub.To connect LinkedIn Campaign Manager to your my.G2 account: Connect your LinkedIn Campaign Manager account Each individual my.G2 account holder in your organization must complete the following implementation steps in order to build audiences with G2 data. Unlike other G2 integrations, which are activated at the product level, the LinkedIn Matched Audiences integration must be activated at the my.G2 user level. To activate this integration, your LinkedIn ad account must have Campaign Manager access. The audience segment will still be available to use in LinkedIn Campaign Manager, but the audience will not be updated based on new Buyer Intent signals until you reactivate it. To disable an audience segment, set the Segment Status slider to Not Active. The status of your audience segments updates in both my.G2 and LinkedIn to reflect whether the list is being updated based on the latest G2 data. Your audience segment is updated in LinkedIn every 24 hours as new Buyer Intent data is made available. To easily find these audience segments, open the Data source dropdown, then select Third party as a filter.
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